If you want more traffic to your website it is important to have a strong presence on different search engines, especially Google - the largest and most used. Why? Because this is where potential clients look for the products and services they need.

It is your ad - placed among the results from a search that contain certain keywords that you keep in your e.g. AdWords account. You decide how much money you want to pay for someone to click on your ad. Low costs combined with poor account structure could mean that your ad is less visible, or that you won't make it on the first page. A higher price could get you a better ad placement, but not necessarily. The most important thing for Google is how relevant your site is for the actual keyword used. This is determined by how well your site is optimized for search engines and how well you've structured your AdWords account.

SEM can be extremely effective both as a marketing - and sales channel. Both in Norway and abroad there are several companies that only focus on this type of marketing. It also makes it possible to measure what keywords are more important to you, and what ads give you the best ROI. In other words - SEM makes it easy to see exactly how much you get from your marketing investments.

AdSense is Google's ad network. The network includes thousands of websites that allow Google to show ads associated to their content or topic. This also works on a pay-per-click basis. Your ads can be shown based on on how well they match a site's topic, or its content. If for example an online newspaper writes about real estate rental, wouldn't it be nice if your own real estate ad showed up next to the article?

We can help you with you Search Engine Marketing (SEM). Our experienced team takes full charge and responsibility of your ad campaigns - from planning and execution to maintenance and administration. We can also take on individual assignments - whatever suits your needs. Contact us today.